Sure sure deoderant ads

A strange brief from the Stella Artois client. “Tell people that there is a right and a wrong way to pour a glass of Stella Artois.” This was designed both as an online campaign and a series of TV ads running across Europe. And, unbelievably the beer really does taste better when it’s poured this way.

We shot around ten or eleven of these ads and the older gentleman in the commercial really did drink the beer, getting progressively more drunk and belligerent as the shoot went on. The lovely Nicholas Barker directed.

Le Leçon