Lloyds Bank Lloyds Bank ads

It’s been another huge brand launch for us and something completely different for Lloyds Bank. Gone are the little animated people and the operatic music, it’s been hugely successful for them, especially the Diner ad and was translated into radio and online too.

We’ve looked at thousands and thousands of images and tried a thousand more against each line of dialogue in these mammoth edits. You wouldn’t believe how hard it is to find just the right picture for just the right word.

Beautifully directed by Sam Brown of Rogue Films and tirelessly edited By James Rosen at Final Cut and Ellie Johnson at Speade.

We were asked recently how ads like these start out, so if you want to see where it began you can view the demos we did at the very beginning before the director became involved here.