Latest Work:
How do you instantly get 844,920 likes on Instagram?
Have One Direction’s Harry Styles post a photo of your ad.
Easy.
The campaign for Lloyds Bank contiues, directed again by Sam Brown of Rogue Films :)
FIRE SAFETY
Just in time for Christmas we produced this ad for our Fire Safety client.
Shot in real time, we showed how little time it takes to turn a Christmas tree that hasn’t be watered for a day or two into an inferno.
This one was set off by an electrical fault - no accelerants or extra inflammable materials were used when it was filmed
by the Building and Fire Research Lab.
With all the ambient, record label, pop promo, product placement type stuff we’d been doing, we thought there might be room for a good old fashioned press ad.
This one is running globally for Land Rover Defender, with the line ‘The best tool for the job’.
And it just goes to prove you can still do good global work that’s been bought and paid for by a big client, without resorting to scam.
We’ve launched indie label ‘Two Black Cats Records’ and signed L.A. based band Le Rev.
Their single (Lucky You) is out now on iTunes.
You can hear it below as the soundtrack to our promo/ad for ghd directed by the wonderful Floria Sigismondi.
Campaign magazine picked it as one of the top 10 virals of 2010.
We picked up The prestigious Arden Award for Our Pop Up Shop!
Our Fire Safety ad has won at BTAA. Woohoo. Scroll down to see it
Our Katy Perry, Sleeping Beauty campaign (shot by David LaChapelle) broke last month to an unbelievable amount of press. Double page spreads in The Mirror and Sun, articles in The Independent and Vogue
you name it they wrote about it. And if Twitter is anything to go by the fans are begging
and stealing the posters from salons.
Fairy Tales of New York:
More Katy Perry and David LaChapelle. This time a Snow White inspired shoot, (and a third shot as The Little Mermaid) took the newspapers and and twitter by storm. Front covers and spreads galore, and David being voted Photographer of the year in Campaign Magazine for these shots. Fantastic.
For some behind the scenes pictures have a scroll through our blog here
Dropping on the tables of Art Directors and Creative Directors across the world very soon, a limited edition book for photographer Andy Green. All silver and shiny and nice.
more here
A new global poster for Virgin Atlantic advertising London in 2012.
Photography was by the amazing Tim Bret-Day and the collage by David Bray. It looks superb huge!
Click the poster for a closer look.
Our new Range Rover Sport commercial, inspired by the Hadron Collider, directed by Johnny Green, production by Hungryman, post by Glassworks and The Mill, blood, sweat & tears by us.
Be sure to select 720p down the bottom there when you play it.
Nice to see us in the Evening Standard with an article about WPP making over a billion in profit.
Recession?
The very nice people at Marketing Magazine asked us to design their cover in February, for an article about consumers having had enough of crap social media ideas. Here’s our quote from Marketing Magazine website, click the image to enlarge.
"Our cover idea started with a search for a catchy headline", says Adrian Lim, creative partner at RKCR/Y&R.
"'How much more can they stomach?' and 'Has the public lost its appetite?' were my first attempts, then Steve came up with 'Content? Doesn't it occlude the gastro-intestinal tract somewhat?', which I thought had a nice ring to it, but was a little verbose.
"We eventually settled on something a little pithier, which works well with the picture of a Victorian gent with his guts hanging out."
Cover design for the new iPad movie magazine ‘BACKSTORY’ Prometheus, rather than having his liver ripped out for all eternity by an eagle sent from the Gods, has it ripped out by an Alien instead. Nice. The magazine is excellent, just search in iTunes or click this link:
Two Golds at the Clio Awards in N.Y for our Range Rover Sport commercial and another Gold at the British Arrows! Thank you Judges! Johnny Green, Glassworks, The Mill and Work for editing. Scroll down to watch it.
After a year in the making, our re-brand of Virgin Atlantic has finally rolled out across the globe. Press, poster, digital, websites, brochures, luggage tags. You name it, we’ve done something for it.
It’s the biggest and most successful re-brand Virgin have ever done bringing together their previously disparate strands of marketing into one Virgin Atlantic ‘world’ and you’ll see it everywhere from India to the USA.
Shot by Tim Bret-Day and painstakingly retouched by Lee Stuart and later Act2 each of the 20 images had more that 200 layers and came in at over 100GB (so they could be scaled up to building sized posters). Knowing when to hit the save button was not for the faint hearted.
You can see more of the campaign here.
It’s been another huge brand launch for us and something completely different for Lloyds Bank. Gone are the little animated people and the operatic music, in their place is something that we hope will run for just as long and become just as popular.
We’ve looked at thousands and thousands of images and tried a thousand more against each line of dialogue in these mammoth edits. You wouldn’t believe how hard it is to find just the right picture for just the right word.
Beautifully directed by Sam Brown of Rogue Films and tirelessly edited By James Rosen at Final Cut.
The second one has just aired (see below) and the next two are in production now.
The latest in our campaign for Lloyds Bank, directed again by Sam Brown of Rogue Films and featuring Groucho Marx.